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Anthony Davis trademarks his signature unibrow | June
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Tonight is the NBA draft and it's pretty much a foregone conclusion that Kentucky's Anthony Davis will be the first overall pick.

Why are we writing about this?  Well, you see, we at the Fighting Wannstaches have a thing for facial hair...and Davis has an eyebrow like no other (yes, I made that singular on purpose).

This past Wednesday, the news broke that Davis is filing the paperwork with the US Patent and Trademark office in regards to his unibrow.

In anticipation of his imminent rise to national stardom, Davis trademarked the phrases "Raise the Brow" and "Fear the Brow." Widely expected to be drafted by the New Orleans Hornets in Thursday's draft, Davis said he saw profit potential in leaving his eyebrows connected.

Those are not the only phrases that Davis has filed to trademark.  A search of the USPTO database for the phrase "Anthony Marshon Davis" has revealed that five standard character marks (trademarks of phrases, not of a particular logo or design) were filed by Davis in early June.  The five phrases consist of:

  • Anthony Davis
  • AD23
  • Fear The Brow
  • Raise The Brown
  • Brow Down

The most entertaining part of these trademarks is the descriptions for what the phrases can be used for.  Each phrase is filed to be used in sporting and cultural activities, training (a self help book maybe? "Making millions playing basketball: How to pick up women with a unibrow"), charity and community services ("Young Unibrowed Children Association of America"), water bottles, lunch boxes, paper napkins, wrapping paper, colognes, after shaves, skin lotions, amongst many others.  

I can see it now, kids will be ecstatic to take these to school:

Women will flock to the skin care counter at Macy's:

And the look of joy on your child's face when they see this under the Christmas Tree:

At least Davis filed for the trademarks before the clothing vendor in Oakland by the union trademarked it as his own.